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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda

Rs. 250.00
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Book Summary:

Creative Selection offers a rare insider's look at how some of Apple's most iconic products were designed and developed during the era of Steve Jobs. Drawing on his experiences as a software engineer at Apple, Ken Kocienda explains the company's unique approach to innovation, problem-solving, and product development. He introduces the concept of "creative selection," a process in which ideas are rapidly prototyped, tested, refined, and improved through collaboration and direct feedback. The book provides behind-the-scenes stories about the development of products such as the iPhone and the Safari, highlighting the importance of craftsmanship, teamwork, simplicity, and user experience. Through these experiences, Kocienda demonstrates how a culture of experimentation and attention to detail helped Apple create groundbreaking products.

About the Author

Ken Kocienda is an American software engineer and author who spent more than a decade working at Apple. During his time there, he played a key role in developing the Safari web browser and contributed to the software behind the original iPhone. Kocienda worked closely with many of Apple's top designers, engineers, and executives, giving him firsthand insight into the company's product-development culture. Through Creative Selection, he shares valuable lessons about innovation, collaboration, leadership, and the creative process, making the book a compelling read for anyone interested in technology, design, or product development.

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