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Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

Rs. 250.00
Rs. 550.00 Rs. 250.00
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Book Summary: 

Buyology challenges conventional assumptions about consumer behavior by revealing how much of our purchasing decisions are driven by subconscious influences rather than rational thought. Drawing on one of the largest neuromarketing studies ever conducted at the time, Martin Lindstrom examines how branding, advertising, product placement, rituals, emotions, and sensory cues affect what people buy. Using brain-imaging technology and behavioral research, he argues that traditional market research methods often fail because consumers are not always aware of the true reasons behind their choices. The book explores topics such as the power of brands, the effectiveness of warning labels, the role of religion-like brand loyalty, and the hidden psychological triggers that shape consumer preferences. Ultimately, Lindstrom shows that understanding the subconscious mind is key to understanding modern consumer behavior.

About the Author

Martin Lindstrom is a Danish author, branding consultant, and marketing expert known for his work on consumer psychology, branding, and neuromarketing. He has advised major global companies on branding strategies and has written several bestselling books on marketing and business. Lindstrom is recognized for translating complex research on consumer behavior into practical insights for business leaders, marketers, and entrepreneurs. Through Buyology and his other works, he has become one of the most influential voices in understanding how subconscious factors influence purchasing decisions in the modern marketplace.

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