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Buy in Saving Your Good Idea from Getting Shot Down by John P.Kotter [Hardcover] (RARE BOOKS)

Buy in Saving Your Good Idea from Getting Shot Down by John P.Kotter [Hardcover] (RARE BOOKS)

Rs. 599.00
Rs. 599.00
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Book Summary

Buy-In: Saving Your Good Idea from Getting Shot Down is a business and leadership book that explains why good ideas often fail inside organizations—not because they are bad, but because they are not “sold” effectively. Written by John P. Kotter along with Lorne A. Whitehead, the book focuses on the common resistance people face when trying to introduce new ideas at work. It introduces the concept that most ideas are rejected not through logical debate, but through subtle opposition, politics, and emotional resistance.

Kotter and Whitehead present strategies to help people gain “buy-in” by understanding how influence actually works in organizations. They describe a process of building credibility, communicating clearly, appealing to both logic and emotion, and reducing unnecessary resistance from decision-makers and colleagues. The book also highlights how storytelling, simplicity, and repetition can make ideas more acceptable and easier to support. Overall, it teaches that successful innovation depends as much on communication and persuasion as it does on the quality of the idea itself.

About the Author

John P. Kotter is a professor emeritus at Harvard Business School and one of the world’s most influential thinkers in leadership, organizational change, and management strategy. He is best known for his work on how organizations successfully implement large-scale change, including his famous 8-step change model.

Kotter has written several widely used business books, such as Leading Change and Our Iceberg Is Melting, which focus on how leaders can guide organizations through transformation effectively. His research emphasizes that change fails not because of lack of ideas, but because of poor execution and resistance within organizations. Through his books and teachings, he has helped leaders and companies worldwide understand how to create alignment, reduce resistance, and successfully implement new ideas.

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