Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched by his profits and ambition. The Washington Post has called him "The Global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over 30 billion dollars and annual sales of over 12 billion dollars. Murdoch is a 20th century phenomenon, the ultimate deal-maker. How does he do it?
Table of Contents:
Rupert Murdoch Revisited
- The Life and Times of Rupert Murdoch
- Go with the Flow
- Usedbye Mr. Nice Guy
- Place Your Bets
- Lead from the Front
- King of the Nitty Gritty
- DNA Marketing
- Speed Freaks
- Think Tomorrow Today
- Ambition Never Dies
- Drive the Company
- How to Succeed Like Rupert Murdoch
- Will News Corp Survive?
- Further Reading
- Index
