Business Adventures by John Brooks [Premium Books]

Rs. 299.00

~~Rs. 599.00~~ Rs. 299.00

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Book Summary

Business Adventures is a classic work of business journalism that examines twelve real-life stories from corporate America, revealing timeless lessons about success, failure, leadership, and human behaviour. Rather than focusing on theories or formulas, the book narrates compelling episodes such as the rise and fall of the Ford Edsel, insider trading scandals on Wall Street, Xerox’s breakthrough innovations, and General Electric’s management culture. Through these richly detailed stories, John Brooks shows that business outcomes are often shaped less by numbers and strategies and more by psychology, ethics, judgment, and decision-making under pressure. Written with clarity and narrative flair, the book remains highly relevant, demonstrating that human nature in business has changed very little over time.

About the Author

John Brooks (1920–1993) was an American journalist and author best known for his long association with The New Yorker, where he wrote insightful essays on business, finance, and economics. Trained as a reporter, Brooks had a unique talent for turning complex corporate events into engaging, human-centered stories. His writing style combined deep research with storytelling, making business accessible and meaningful to general readers. Business Adventures is considered his most influential work and has been praised by prominent business leaders, including Warren Buffett and Bill Gates, for its enduring wisdom. Brooks is remembered as one of the finest narrative business writers of the 20th century.

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New3812TIUPT-New	New3812TIUPT-New Regular price ~~Rs. 599.00~~ Sale price Rs. 299.00/ea	Rs. 0.00	Quantity	Regular price ~~Rs. 599.00~~ Sale price Rs. 299.00/ea	Rs. 0.00