Book Summary –
Business Adventures is a classic collection of twelve masterfully written stories that explore real-life successes, failures, crises, and turning points in American business. First published in the 1960s, the book covers a wide range of corporate dramas—from the rise and fall of the Edsel car at Ford, to the stock market panic of 1962, to the courtroom battles of Xerox, insider trading scandals, and the complexities of corporate culture at General Electric. John Brooks uses storytelling to illuminate the human decisions, egos, flaws, and unexpected events that shape the business world far more than numbers alone. Each chapter is a standalone narrative highlighting timeless lessons about leadership, risk, innovation, ethics, and organizational behaviour. Revered by business leaders—including Bill Gates and Warren Buffett—the book remains a compelling examination of why companies succeed or fail and how people drive those outcomes.
About the Author –
John Brooks (1920–1993) was an American journalist and longtime writer for The New Yorker, known for his elegant prose and keen insight into economic and corporate affairs. He wrote extensively about Wall Street, major corporations, and the personalities behind them, transforming complex business events into engaging human stories. Brooks’ unique ability to blend reportage, narrative flair, and psychological depth made him one of the most respected business writers of his time. Business Adventures, his best-known work, continues to be celebrated for its enduring wisdom, storytelling richness, and relevance across generations of readers interested in business, leadership, and history.
