Built to last by Jim Collins |Jerry I. Porras

Book Summary 

Built to Last is a groundbreaking business book published in 1994 that explores the characteristics that differentiate visionary companies from their competitors. Written by Jim Collins and Jerry I. Porras, the book is based on a six-year research project that analyzed 18 visionary companies, comparing them with their competitors over several decades.

The authors identify key traits that contribute to the long-term success of these companies, including:

• Core Ideology: A strong, enduring set of values and a compelling purpose beyond just making money.

• Big Hairy Audacious Goals (BHAGs): Bold, ambitious goals that inspire and challenge the organization.

• Cult-Like Cultures: A deep commitment to the company's values, fostering a strong internal culture.

• Preserving the Core, Stimulating Progress: The ability to maintain core values while embracing change and innovation.

The book is rich with case studies from companies like Apple, Procter & Gamble, Johnson & Johnson, and 3M, illustrating how these principles have helped them thrive over time.

About the Authors

• Jim Collins is a renowned business consultant, author, and lecturer known for his research on company performance and leadership. His other popular books include Good to Great and How the Mighty Fall.

• Jerry I. Porras is a professor emeritus at Stanford University’s Graduate School of Business, specializing in leadership and organizational behavior.

Built to Last is a must-read for business leaders, entrepreneurs, and anyone interested in understanding what makes companies successful over the long term.