BOOK SUMMARY
"Built to Last: Successful Habits of Visionary Companies" is a business book written by Jim Collins and Jerry I. Porras. The book explores the characteristics and habits that distinguish highly successful and enduring companies from others. It is based on a six-year research project that analyzed 18 visionary companies and compared them to a set of comparison companies that had similar resources but did not achieve the same level of long-term success.
ABOUT THE AUTHOR
Jim Collins is a renowned American business consultant, author, and speaker, widely recognized for his work on corporate leadership and growth. He is best known for his books on business management, including "Good to Great", "Built to Last", "How the Mighty Fall", and "Great by Choice".
Collins is a former faculty member at the Stanford Graduate School of Business, where he taught business and leadership courses. His work primarily focuses on understanding what makes companies thrive over the long term and how they can sustain excellence. His research, based on rigorous data analysis, has had a significant impact on how business leaders think about strategy, leadership, and organizational success.
