Building Strong Brands

Building Strong Brands

Regular price
Rs. 199.00
Sale price
Rs. 199.00
Regular price
Rs. 499.00
Sold out
Unit price
per 
Shipping calculated at checkout.

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling New work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into New markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This New work will be essential reading for the battle-ready.

Customer Reviews

No reviews yet
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)

You may also like

  • Brand Leadership
    Regular price
    Rs. 199.00
    Sale price
    Rs. 199.00
    Regular price
    Rs. 599.00
    Unit price
    per 
    Sold out
  • Brand New Brand Thinking
    Regular price
    Rs. 199.00
    Sale price
    Rs. 199.00
    Regular price
    Rs. 399.00
    Unit price
    per 
    Sold out
  • Brandvantage [hardcover]
    Regular price
    Rs. 299.00
    Sale price
    Rs. 299.00
    Regular price
    Rs. 699.00
    Unit price
    per 
    Sold out
  • Brands and Branding
    Regular price
    Rs. 199.00
    Sale price
    Rs. 199.00
    Regular price
    Rs. 399.00
    Unit price
    per 
    Sold out

Net Orders Checkout

Item Price Qty Total
Subtotal Rs. 0.00
Shipping
Total

Shipping Address

Shipping Methods