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Building Strong Brands [Rare books] by David Aaker

Building Strong Brands [Rare books] by David Aaker

Rs. 299.00
Rs. 299.00
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Book Summary:

Building Strong Brands by David A. Aaker is a seminal guide (first published in 1996) that redefines brand-building as a strategic asset rather than mere marketing decoration. Aaker illustrates his ideas through real-world case studies—such as Saturn, GE, Kodak, McDonald’s, and Healthy Choice—demonstrating how powerful brands are crafted and managed. He challenges common pitfalls in branding, urging marketers to go beyond product attributes and embrace emotional and self-expressive brand benefits through four identity perspectives: brand as product, brand as organization, brand as person, and brand as symbol.Structured with real-world examples—including Saturn, McDonald’s, Kodak, and GE—the book explores strategies for brand architecture, extensions, and global branding adaptation. It also emphasizes long-term investment in brand equity and the need for alignment across brand identity, execution, and organizational systems.

About The Author:

David Allen Aaker (born February 11, 1938) is a highly respected American marketing strategist, consultant, and emeritus professor at UC Berkeley’s Haas School of Business. He created the influential Aaker Model of brand equity and introduced widely used frameworks in the fields of branding and brand management.Aaker has authored over a dozen influential books—including Managing Brand Equity, Brand Relevance, and Brand Leadership—and is the Vice Chairman of Prophet, a global brand consultancy. He's recognized with multiple prestigious awards, has been inducted into the American Marketing Association’s Hall of Fame, and continues to shape brand strategy discourse globally.

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