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Brand New World by Max lenderman

Brand New World by Max lenderman

Rs. 199.00
Rs. 399.00 Rs. 199.00
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Book Summary

Brand New World explores the changing world of business, marketing, and globalization. Max Lenderman focuses particularly on emerging economies such as Brazil, Russia, India, and China (BRIC countries) and explains how businesses in these markets are developing new and unconventional ways to compete globally. The book shows that innovation and important business ideas are no longer limited to traditional Western markets.

Lenderman discusses how poverty, piracy, globalization, technology, and changing consumer expectations can influence business and marketing. He also explains the growing importance of creating memorable experiences for customers rather than simply selling products. Through real-world examples and case studies, the author encourages businesses to look beyond conventional methods and understand the rapidly changing global marketplace.

About the Author

Max Lenderman is an American marketing expert, author, and speaker known for his work in experiential marketing and brand strategy. He is the author of Brand New World: How Paupers, Pirates, and Oligarchs Are Reshaping Business. Through his research and international experiences, Lenderman examines how globalization, emerging markets, and changing consumer behavior are transforming the way businesses build and promote brands.

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