Brand Management 101 by Mainak Dhar [rare books]
Brand Management 101 by Mainak Dhar [rare books]
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Book Summary
Brand Management 101 is a practical introduction to the fundamentals of building, managing, and sustaining strong brands in competitive markets. Written by Mainak Dhar, the book simplifies core branding concepts such as brand positioning, consumer perception, brand identity, and marketing strategy through easy-to-understand explanations and real-world examples. It emphasizes that successful brands are built not only through advertising but through consistent customer experience, emotional connection, and clear differentiation from competitors. The book also highlights how companies can adapt their branding strategies in changing markets and digital environments. Overall, it serves as a beginner-friendly guide for students, young professionals, and entrepreneurs who want to understand how brands are created and sustained in the modern business world.
About the Author
Mainak Dhar is an Indian business executive and writer with extensive experience in marketing and brand management. He has worked in leadership roles at multinational companies, particularly in the fast-moving consumer goods (FMCG) sector, where he has handled well-known global brands. Alongside his corporate career, Dhar is also a bestselling author of both business and fiction books. His writing often draws on his professional experience, making complex marketing and leadership concepts simple and practical for readers. He is widely recognized for combining storytelling with business insights to help professionals and students better understand branding, management, and strategy.
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