Brand Failures [RARE BOOKS]

A goldmine of helpful how-not-to advice which you ignore at your own peril.

Laura Ries, President, Ries & Ries Marketing Strategists, and best-selling co- author of The Fall of Advertising and The Rise of PR and The 22 Immutable Laws of Branding

Pause

An entertaining and useful read... and as a ready crib for the most famous brand cock-ups, the book is hard to beat.

Financial Times

Makes entertaining reading, but its message is serious and provides a valuable checklist of lessons learnt.

Marketing

Every marketer will read this for both pleasure and profit. Read it,

enjoy it, learn from it.

Patrick Barwise, Professor of Management and Marketing, London Business School

Brand Failures takes a riveting look at what happens when global giants like McDonald's and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read - but his message is deadly serious. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.