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Billion Dollar Loser: The Epic Rise And Fall Of Wework by Reeves Wiedeman [rare books]

Billion Dollar Loser: The Epic Rise And Fall Of Wework by Reeves Wiedeman [rare books]

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Book Summary:

Billion Dollar Loser is a compelling nonfiction account of WeWork's meteoric rise and catastrophic fall, centered on its charismatic and controversial founder, Adam Neumann. Drawing from over 200 interviews, Reeves Wiedeman chronicles how Neumann transformed a modest office-sharing concept into a global brand valued at $47 billion, only to see it unravel spectacularly during a failed IPO in 2019.

The book delves into the cult-like culture Neumann cultivated, marked by lavish retreats, spiritual rhetoric, and extravagant spending, such as $13.8 million on a wave pool company. Wiedeman also examines the role of investors like SoftBank's Masayoshi Son, who fueled WeWork's expansion despite mounting red flags. The narrative offers a sobering look at the unchecked ambition and systemic failures that led to one of the most infamous collapses in recent business history. 

About the Author: 

Reeves Wiedeman is a contributing editor at New York magazine, with his work also featured in The New Yorker, The New York Times Magazine, Rolling Stone, and Harper's. He is known for his in-depth reporting on business and culture. In Billion Dollar Loser, Wiedeman combines investigative journalism with narrative storytelling to dissect the complexities of WeWork's rise and fall. 

Billion Dollar Loser has been praised for its thorough research and engaging prose, offering readers an insightful exploration of ambition, failure, and the modern startup culture.

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