The Ultimate Challenge: To Be Better Than Good. In the real-life stories Zig shares, drawn from nearly fifty years as a world-class motivational author, speaker and businessman, you'll discover how others have risen above fear and failure to embrace the quality of life they were meant to have. Their experiences will teach you how to accomplish more than you ever dreamed possible, even as you learn, the three pillars of the Better Than Good life, new discoveries that will motivate you for life, how to develop a strategic plan that accomplishes your goals, what often keeps good people from reaching the ultimate level of productivity and happiness, ways to form better-than-good habits that can take you to new horizons of success and much, much more. Let this master of motivation help you clear your mind of failure-prone thinking, as together with Zig Ziglar, you redefine success and take hold of your dreams. Let him inspire you to be better than good.