Be A Super Sales Person by Cyrus Gonda & Kalim Khan
Be A Super Sales Person by Cyrus Gonda & Kalim Khan
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Book Summary
Published in 2011 by Embassy Books, this practical guide introduces the SUPER SALESPERSON’S SKILL SET, a branded, systematic, and research-backed methodology tailored to drive consistent sales success—especially in the Indian corporate landscape. Across approximately 228–244 pages, the book provides comprehensive coverage of the entire sales cycle—from initiating contact to closing—structured around 11 exhaustive checklists designed to ensure nothing is missed on any sales call.
Each checklist is applicable to various sales environments such as finance, pharmaceuticals, telecom, retail, hospitality, FMCG, insurance, automobiles, and media, with real-world examples demonstrating how the methodology has been tested across industries . Themes include building rapport, understanding buyer psychology, managing objections, negotiation techniques, and follow-up strategies—all designed to transform average professionals into “super” sellers by instilling a disciplined, repeatable routine for success .
About the Authors —
Cyrus M. Gonda is a rank‑holder MBA from the University of Mumbai and a certified expert in hotel management. He serves as Head of the General Management Department and is a visiting faculty at multiple management schools, in addition to being a well‑known corporate trainer upskilling thousands of professionals across sectors.
Dr. Kalim Khan is an experienced corporate trainer and Director at Rizvi Institute of Management Studies & Research, Mumbai. A prolific educator, he has co-authored best-selling books on customer service, marketing, and sales—partnering with Gonda on multiple high-impact corporate publications.
Together, they have delivered sales training to professionals across industries such as insurance, retail, telecom, pharmaceuticals, and hospitality. Their methodology emphasizes structured routines, client-centric selling, and personal discipline—making the book a popular resource in management education and leadership development in India
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