Basics of Licensing [RARE BOOKS]

Get your invention or idea to worldwide market. What is Licensing....? How to License Brands, Characters and other intellectual property....? Is your IP asset sales-ready....?

This book will help you learn the fundamentals of Licensing and Merchandising. Endorsed by the International Industry Merchandisers' Association (LIMA), "Basics of Licensing" is perfect for knowing your copyrights, money earning potential of your work/invention and ways to commercialize it in a competitive marketplace.

"Basics of Licensing" covers preliminary steps in developing a licensed product and ensure a comfortable and lucrative place in the market.
Learn how to

• Create the right kind of intellectual property marketing strategy
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• Craft the best deals and draft contracts that work
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• Understand what retailers want
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• Learn how to protect your intellectual property, safeguard your brand
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• Avoid costly mistakes when you enter IP license deals
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• Follow the best practices in the industry to generate valuable income
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From identifying licensing opportunities to creating licensing strategy and implementing it successfully—the book provides the essential information you need.

"Finally, a straight-forward roadmap addressing all the critical stages and considerations involved with executing a successful licensing program."Charles Riotto, President, LIMA"..Every aspiring licensing professionals must grasp...(the guide the book covers)" Christian Fortman, LIMA Board of Directors