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Bargain Fever: How to Shop in a Discounted World by Mark Ellwood

Bargain Fever: How to Shop in a Discounted World by Mark Ellwood

Rs. 399.00
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Book Summary 

Bargain Fever: How to Shop in a Discounted World delves into our modern obsession with deals and the transformative impact of discount culture on both consumers and retailers. Journalist Mark Ellwood coins the term "Shopping 3.0" to describe this new reality where promotions are the norm and full prices are rarely accepted. He explores how the brain responds to bargains—triggering dopamine highs he humorously dubs "buyagra"—and explains clever tactics stores use to manipulate perceptions, such as anchoring prices or staging secret VIP markdowns. Through globe-spanning reporting—from luxury department stores and mega-outlets to Turkish bazaars and extreme coupon communities—Ellwood blends anecdote with insight. The result is an illuminating, witty guide showing that while shopping has become more strategic and savvy, sellers have evolved equally cunning defenses of their bottom lines. Ultimately, he argues: “No one should pay full price for anything, ever again.” 

About the Author 

Mark Ellwood is a London-born, New York–based journalist, author, and television contributor. With a background in English literature from Cambridge and a Master’s from the University of Chicago, Ellwood transitioned from being a tour director in Europe to writing on luxury goods, travel, and culture for prestigious outlets like Financial Times, Wall Street Journal, Bloomberg Businessweek, and The New York Times Magazine. He also appears frequently on television, contributing to shows such as NBC’s Today, ABC News, and CNBC’s The Filthy Rich Guide. In Bargain Fever, Ellwood brings his signature wit and globe-trotting curiosity to unpack our cultural fascination with bargains, and the surprising ways both consumers and retailers play—and profit from—the discount game

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