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8 Steps To Innovation: Going From Jugaad To Excellence

8 Steps To Innovation: Going From Jugaad To Excellence

Rs. 199.00
Rs. 399.00 Rs. 199.00
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Book Summary 

8 Steps to Innovation: Going from Jugaad to Excellence is a business and management book that explains how organizations and individuals can move from improvised problem-solving (“jugaad”) to structured, sustainable innovation. Written by Mohanbir Sawhney along with co-authors, the book presents a practical framework for building a culture of innovation within companies and institutions.

The book describes eight essential steps that help organizations develop creative ideas, improve products and services, encourage teamwork, and transform innovation into long-term business success. It emphasizes that while jugaad — quick and flexible improvisation — can solve short-term problems, true excellence requires systematic thinking, planning, research, and continuous improvement.

Using case studies, business examples, and management insights, the authors explain how leadership, customer understanding, technology, collaboration, and organizational culture contribute to innovation. The book is aimed at entrepreneurs, managers, professionals, and students interested in creativity, business growth, and strategic thinking.

About the Authors

Mohanbir Sawhney is a renowned business scholar, consultant, and professor of marketing and technology at the Kellogg School of Management, Northwestern University. He is known for his work in innovation, digital business, and customer strategy.

The co-authors associated with the book come from backgrounds in business leadership, technology, and management consulting. Together, they combine academic research with practical corporate experience to present innovation as a disciplined and achievable process rather than only a creative talent.



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