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BOOK SUMMARY
"We Are Like That Only: Understanding the Logic of Consumer India" by Rama Bijapurkar is a comprehensive guide to understanding the Indian consumer market. The book explores the complexities of Indian consumer behavior, providing insights into the diverse and often contradictory nature of the market.
ABOUT THE AUTHOR
Rama Bijapurkar is a renowned Indian business strategist, author, and columnist. She is known for her expertise in understanding consumer behavior and market trends in India.
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