The new rules of business: get ahead or get left behind by Rajesh Srivastava

Book Summary:

In The New Rules of Business, Rajesh Srivastava offers a comprehensive guide to navigating the rapidly changing landscape of the modern business world. Srivastava explores the shifts in business practices, technology, and globalization that have radically altered how companies operate, innovate, and compete. He emphasizes that businesses need to adapt quickly to these new realities or risk becoming obsolete.

The book provides practical advice and strategies for staying competitive, focusing on concepts like:

• Innovation: How companies can foster creativity and continuously innovate.

• Leadership: The importance of adaptive leadership in an ever-evolving business environment.

• Technology: Understanding the role of digital transformation and leveraging new tools and platforms to stay ahead.

• Customer-Centricity: Shifting focus towards the customer experience, using data and insights to better serve them.

Srivastava stresses that businesses need to embrace change, make bold decisions, and adopt new mindsets in order to thrive in an increasingly dynamic and competitive global marketplace. His book is a call to action for both entrepreneurs and established companies to evolve with the times.

About the Author: 

Rajesh Srivastava is an Indian businessman, entrepreneur, and author. With a background in strategy, leadership, and marketing, Srivastava has worked across various sectors and has significant experience in corporate strategy and business development. He has served in leadership roles in both Indian and international companies and is known for his expertise in helping organizations navigate complex, evolving markets.

In addition to his professional career, Srivastava is an advocate for continuous learning and innovation in business, and he frequently speaks on topics related to leadership, entrepreneurship, and business transformation.