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The ten faces of innovation by Tom Kelley

The ten faces of innovation by Tom Kelley

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Book Summary – 
The Ten Faces of Innovation is a compelling business and creativity book that explores how organizations can foster a culture of innovation by embracing different thinking roles. Tom Kelley, a partner at the renowned design firm IDEO, presents ten distinct "personas" or approaches—such as the Anthropologist, the Experimenter, the Hurdler, and the Storyteller—that individuals can adopt to drive creativity and problem-solving. Each role represents a mindset or behavior that helps break down barriers to innovation, challenge the status quo, and develop human-centered solutions. Through real-world examples and insights from IDEO’s projects, the book provides practical strategies for companies and individuals to unlock their creative potential and stay competitive in an ever-changing world.

About the Author – 
Tom Kelley is a partner at IDEO, one of the world’s leading design and innovation consulting firms, and a prominent voice in the field of design thinking and creativity. Known for his expertise in innovation strategy and human-centered design, Kelley has co-authored influential books including The Art of Innovation and Creative Confidence (with his brother David Kelley, founder of IDEO). His work focuses on empowering people to think more creatively and embrace innovation in both business and everyday life. Through his writing, speaking, and consulting, Tom Kelley has helped transform how organizations around the world approach problem-solving and design-led thinking.

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