The Descent of Air India [Hardcover]

The Descent of Air India is the story of Air India, the airline that once occupied the topmost position in the list of airline companies in India. The book tells us of the company's monopoly in days gone by and how things changed, over the years. From being the leader in airline companies to its current position of failure, The Descent of Air India describes in detail, the various factors that contributed to the downfall of this company. From unconcerned chairpersons, to self-centred staff, many factors contributed to Air India's decline, as described in this book.

The Descent of Air India highlights one of the major factors that brought about this downfall, which is the company's inability to adapt to the various changes that have been taking place in the airline industry.

Since the company failed to reshape their thinking to suit the current trends in the industry, it found it nearly impossible to survive. Air India's expansion plans have been slammed here, along with the careless use of the company's resources. This and more, eventually led to the company's doom.

The Descent of Air India has been published by Bloomsbury Publishing India Private Limited, in the year 2013 and can be purchased in hardcover.

Key Features

• This book provides clear information on who was to blame for the company's doom.
• Being a former employee of Air India, the author has been able to give his readers first-hand information into what really went wrong.