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Inside the Tornado Geoffrey A. Moore (rare books)

Inside the Tornado Geoffrey A. Moore (rare books)

Rs. 399.00
Rs. 399.00
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Inside the Tornado (1995) is the follow-up to Moore’s seminal work, Crossing the Chasm. While the earlier book focused on helping startups transition from early adopters to the early majority, Inside the Tornado addresses the strategies companies must adopt once they've crossed the chasm and enter the "tornado" phase—a period of rapid growth and mass-market adoption. 

Moore introduces the concept of the "Technology Adoption Life Cycle," which consists of five segments: innovators, early adopters, early majority, late majority, and laggards. He emphasizes the importance of targeting the right customer segment at each stage and tailoring marketing and sales strategies accordingly. 

The book also delves into the challenges and opportunities companies face during the tornado phase, characterized by explosive growth and intense competition. Moore discusses the necessity of creating a compelling "whole product" strategy to differentiate offerings and capture market share.

About the Author

Geoffrey A. Moore is a Managing Director at The Chasm Group, a consulting firm specializing in market development and business strategy for high-technology companies. He is also a Venture Partner at Mohr Davidow Ventures, a California-based venture capital firm focusing on technology markets such as e-commerce, internet, enterprise software, networking, and semiconductors. 

Moore is a frequent speaker and lecturer at industry conferences, and his books are required reading at leading business schools, including Stanford, Harvard, and MIT. His expertise lies in helping companies navigate the complexities of technology adoption and market dynamics.


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