In search of the obvious

Rs. 150.00

~~Rs. 395.00~~ Rs. 150.00

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his book could upset a lot of
people!
This is the first book to state the obvious. Marketing is a mess.
Marketing guru Jack Trout intends to make a lot of people, who
made the mess, very uncomfortable:
• Advertisers are criticized as people who look for the creative
andedgy, not the obvious. They will not be happy.
• Marketing people are criticized for getting hopelessly
entangled in corporate egos and complicated projects. They
will not be happy.
• Research people are criticized for generating more confusion
than clarity. They will not be happy.
• Some big companies are criticized for their ill-fated
marketing programs or lack of proper strategy. They will not
be happy.
• Wall Street is criticized for putting too much emphasis on
unnecesary growth that can be destructive to a brand. They will ignore this criticism and continue trying to make as
much money as they can.
• This book is not written to make people happy but to explain
to marketers what their real problem is. Only then will they
begin to look for the obvious solutions that will separate their
products from their competitors – in a way that is equally
obvious to customers. All this comes with no jargon, no
numbers, no complexity, and a great deal of common sense.

Product features

✅ 100% Original Books

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Books are gently used, clean, and in good readable condition.

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Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

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Variant	Variant total	Quantity	Price	Variant total
Used	Used Regular price ~~Rs. 395.00~~ Sale price Rs. 150.00/ea	Rs. 0.00	Quantity Sold out	Regular price ~~Rs. 395.00~~ Sale price Rs. 150.00/ea	Rs. 0.00