Hooked: How to Build Habit-Forming Products by Nir Eyal |Ryan Hoover[Hardcover]
Hooked: How to Build Habit-Forming Products by Nir Eyal |Ryan Hoover[Hardcover]
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Book Summary:
Hooked: How to Build Habit-Forming Products by Nir Eyal, with contributions from Ryan Hoover, is a practical guide that explains how successful companies design products that keep users coming back. The book introduces the Hook Model, a four-step cycle—Trigger, Action, Variable Reward, and Investment—that companies like Facebook, Instagram, and Pinterest use to build user habits. Eyal outlines how external triggers (like notifications) and internal triggers (like emotions or needs) push users to take action, which is then reinforced by variable rewards and deepened by personal investment. The book blends psychology, behavioral science, and business strategy, providing insights for entrepreneurs, designers, and product managers on creating products that people not only use but integrate into their daily routines.
About the Author:
Nir Eyal is an Israeli-American author, speaker, and behavioral design expert known for his work at the intersection of psychology, technology, and business. With a background in Stanford’s Graduate School of Business and Design School, he has taught courses on product design and consumer psychology. Beyond Hooked, he also wrote Indistractable, focusing on how individuals can master their attention in a world full of distractions. Eyal is recognized for his ability to translate complex behavioral science concepts into practical strategies for businesses and individuals, often writing for publications like Harvard Business Review and Psychology Today.
Ryan Hoover is an entrepreneur, writer, and the founder of Product Hunt, a popular platform that highlights new technology products and startups. At the time of contributing to Hooked, he was working as an associate at PlayHaven, a mobile game marketing company. Hoover is deeply involved in the startup ecosystem and is known for fostering innovation and community-driven product discovery. His collaboration with Nir Eyal on Hooked reflects his passion for understanding how products capture user attention and achieve long-term engagement.
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Hooked: How to Build Habit-Forming Products [Hardcover]
Hooked: How to Build Habit-Forming Products [Hardcover]
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