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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
the strategy and tactics of pricing shows readers how to manage markets strategically than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
the fifth edition contains a new br>Chapter on price implementation and several updated examples on pricing challenges in today’s markets.
the strategy and tactics of pricing shows readers how to manage markets strategically than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
the fifth edition contains a new br>Chapter on price implementation and several updated examples on pricing challenges in today’s markets.