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Branded by Alissa Quart [rare books]

Branded by Alissa Quart [rare books]

Rs. 499.00
Rs. 499.00
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Book Summary

Branded: The Buying and Selling of Teenagers by Alissa Quart is a compelling exploration of how consumer culture profoundly shapes the identities and lives of today's youth. First published in 2003, the book delves into the pervasive influence of branding, marketing, and media on teenagers, revealing how these forces commodify their aspirations, self-image, and social interactions.

Quart examines the ways in which corporations target teenagers, turning them into consumers from an early age. She discusses how schools have become venues for advertising, with companies sponsoring educational materials and events. The book also highlights the rise of cosmetic procedures among teens, driven by media portrayals of beauty and success. Through interviews and case studies, Quart illustrates the impact of this commercialization on teenagers' self-esteem and identity .

About the Author

Alissa Quart is an American author and journalist known for her work on social and cultural issues. She has written extensively about the intersection of economics, identity, and consumer culture. In addition to Branded, Quart has authored several other books, including Squeezed and Republic of Outsiders, and has contributed to various publications such as The New York Times and The Guardian

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Rs. 499.00/ea		 Rs. 0.00
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