The new 'religion' proposed in this book is based on the belief that the legitimate purpose of life is happiness and the best foundation for happiness is self-importance. The happiness purpose is to be achieved through the use of thinking and humour and dignity. The ideal of love is to be replaced by the more reliable practice of respect. The new 'religion' may be used as a framework or as a philosophy. It may be used as a way of living or as a way of looking at things. It may be used on its own or in conjunction with any other religion. Lucid, entertaining and provocative as always. Edward de Bono presents his blueprint for the disciplined pursuit of happiness, which, in his opinion, is the legitimate purpose of life. Self-respect, dignity, self-importance and humour occupy an important place in his scheme, and in this practical manual the famous exponent of 'lateral thinking' shows you how to utilise these assets as tools for mental and spiritual betterment. Based on thinking concepts including lateral thinking, here is a framework you can use to develop what the London Sunday Times calls "a sensible plan for living happily." Following the precept that the legitimate purpose of life is happiness, this book is a practical manual for those who would like to pursue the "happiness purpose."