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Guerrilla Marketing for Social Media introduces more than 100 free or low-cost marketing weapons and tools for engaging customers, and, ultimately, grabbing mindshare and profits away from their competition. Readers learn how to build a successful social-media campaign measured by profit rather than how many times a video is viewed or how many Twitter followers one has. Tools and weapons include blog networks (Tumblr, Posterous), mobile and location-based networks (Foursquare, Brightkite), video podcasting (YouTube, Viddler, Ustream), social networks (FaceBook, LinkedIn, Orkut, Hi5, Brazen Careerist), and numerous others. Key Selling Features: The only book to apply Guerrilla Marketing to the social media arena Supported by book website featuring ongoing content updates. including tool lists, changes to existing networks and platforms, current trends, success stories and more Covers social networks, social media, blogs, social bookmarking networks, micro blogging and more Includes interviews from practicing Guerrilla Social Media Marketers Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and are required in many MBA programs worldwide With a background in sales performance, Gibson brings a unique, results-focused approach to social media marketing About The Author: Jay Conrad Levinson, (Orlando, FL) is the author of the bestselling marketing series in history, "Guerrilla Marketing." His books have sold more than 20 million copies worldwide and appear in 62 languages. Shane Gibson, (Vancouver, Canada) is an international speaker and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa, and South America.