The Winning Way by Anita Bhogle| Harsha Bhogle

Book Summary:

The Winning Way by Anita and Harsha Bhogle is a management book that draws parallels between the world of sports and corporate leadership. The authors, both IIM Ahmedabad alumni, leverage their backgrounds—Anita in advertising and market research, and Harsha in sports commentary—to offer insights into building successful teams and organizations. The book emphasizes the importance of attitude, teamwork, and leadership in achieving sustained success. It has been well-received for its practical advice and engaging writing style.

About the Authors:

• Anita Bhogle: An alumnus of IIT Bombay and IIM Ahmedabad, Anita has a background in advertising, market research, and marketing consultancy. She co-founded Prosearch Consultants with her husband, Harsha Bhogle, where they conducted sessions based on The Winning Way. Anita also founded Bizpunditz, India's first digital learning library for managers, which was later acquired by Eruditus Learning. She serves on the board of governors of IIM Jammu and is passionate about sudoku, yoga, and playing the keyboard. 

• Harsha Bhogle: After graduating from IIM Ahmedabad, Harsha worked in advertising and sports management before becoming a renowned cricket commentator. He has presented cricket on ESPN and Star Sports for over a decade. Harsha has co-authored The Winning Way and its sequel, The Winning Way 2.0, with his wife, Anita. 

For those interested in exploring more of their work, The Winning Way 2.0 delves deeper into the lessons from sports that can be applied to management.