The unpublished david ogilvy [rare books]

"Develop your eccentricities while you're young. That way, when you get old, people won't think you're going

gaga." "There is nothing so demoralising as a boss who tolerates

second-rate work."

"Some of our people spend their entire working lives in our agency. We do our damndest to make it a happy experience. I put this first, believing that superior service to our clients and profits to our stockholders depend on it."

"If you ever find a man who is better than you are, hire him. If necessary pay him more than you pay yourself."

"Last summer the Queen asked me what I did for a living. I said 'Advertising', you should have seen the expression on her beautiful face-a mixture of horror, incredulity, and amusement."