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If you are at a loss when it comes to devising ways to make profits in your seemingly Used business, The End of Competitive Advantage: How to Keep Your Strategy Moving As Fast As Your Business will help you out with some ideas. The author, Rita McGrath, talks about the generation gap between older business strategies and how they are useless and irrelevant in today's world. Business owners need to act now and capitalize on everything that comes their way.Companies like Yahoo, Cognizant Technology Solutions and Fujifilm appear to have an advantage that other companies do not have. This advantage didn't appear out of nowhere and according to this book, you can create evolving strategies, that work according to market needs. In the book you will learn the ways of making your business flexible, allowing it to stay on top. By using extensive examples of situations, McGrath brings forward beneficial expert tips, for business owners who want a massive profit. The book is not filled with business jargon, that will lose the reader's patience. She provides courage to the business owner to be bold and do something that will create a big bang of sorts. She feels companies today need to understand their clientele better and be experimental and try out risky ideas. The Harvard Business Review Press published The End of Competitive Advantage: How to Keep Your Strategy Moving As Fast As Your Business in 2013. It is available in hardcover. Key Features: This book has provided useful tips to businesses, globally. It has also been talked about extensively in television shows.