Real-Business Lessons, Comprehensive, Hard-Won, No-Nonsense Advice. 100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides it avoids mere theorizing. Instead, everything is tackled in light of the realities of business in the 21st century and through the lens of serious entrepreneurial experience. The rise of regulations, the impact of competition and the growth of globalization means that start-ups have to be more flexible and robust than ever before in order to prevail. Mindful of this, Neil Lewis provides practical and original advice on: how to properly measure profit, how to handle recruitment, how to manage your management team, the best time to sell your business (and how best to do it). He also brings to bear his experiences on dealing with dividends, shareholders and other advanced aspects of running a start-up