Jugaad innovation by navi radjou [hardcover] by Navi Radjou Jaideep Prabhu Clinton Wade Gildan Media

BOOK SUMMARY

"Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth" by Navi Radjou, Jaideep Prabhu, and Simone Ahuja explores the concept of frugal innovation, also known as jugaad. This approach emphasizes creativity, resourcefulness, and simplicity to drive breakthrough solutions.

ABOUT THE AUTHOR

Navi Radjou is an Indian innovation and strategy consultant, and the co-author of the book "Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth". He is known for his expertise in frugal innovation, creativity, and entrepreneurship.

Radjou has worked with various organizations, including Fortune 500 companies, startups, and non-profits, to help them develop innovative solutions. He has also been featured in prominent publications such as The Economist, Forbes, and Harvard Business Review.

Through his work, Radjou aims to promote a more inclusive and sustainable approach to innovation, drawing inspiration from the principles of jugaad, which emphasizes creativity, resourcefulness, and simplicity.