Innovation is the power of taking new ideas through to satisfied customers. Creativity and innovation are vital ingredients to the success of any organization today. In "Effective Innovation", John Adair looks at both aspects: generating new ideas and bringing them to the market. His "seven habits of successful creative thinkers" provide a compelling framework for developing productive skills. Later parts of this book cover leadership of creative teams and building an innovative climate in organizations. This is a complete guide to a core management competence.