This is the book that gave birth to a self-improvement industry that spans the Globe (according to the Daily Express Newspaper). First written in 1936, this is the 2016 edition specially typeset for easy readability and offering terrific value for money. The book has sold over 32 million copies worldwide and has been translated into every major language. Still as vibrant and helpful as the day it was written it offers a simple set of guidelines, lucidly explained, that will enable every reader gain insights into being Popular, Persuasive, Influential and Happy in all of his or her relationships.