Marketing Chronicles

Rs. 199.00

~~Rs. 299.00~~ Rs. 199.00

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“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”

Bharat Puri, Managing Director, Pidilite Industries.

“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.”

Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran

• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.
• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.
• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.

Product features

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✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

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🚚 Pan-India Shipping

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📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

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– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

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Variant	Variant total	Quantity	Price	Variant total
Used2P6HUAPDT-Used	Used2P6HUAPDT-Used Regular price ~~Rs. 299.00~~ Sale price Rs. 199.00/ea	Rs. 0.00	Quantity Sold out	Regular price ~~Rs. 299.00~~ Sale price Rs. 199.00/ea	Rs. 0.00