{"product_id":"words-that-work","title":"Words That Work (RARE BOOKS)","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThe nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eWords That Work\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like \"The Ten Rules of Successful Communication\" and \"The 21 Words and Phrases for the 21st Century,\" he examines how choosing the right words is essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than \"digital cable,\" and why pharmaceutical companies transitioned their message from \"treatment\" to \"prevention\" and \"wellness.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44273343136001,"sku":"2SRUZFKLD-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/1254789630147.jpg?v=1667296359","url":"https:\/\/bestofusedbooks.com\/products\/words-that-work","provider":"Best Of Used Books","version":"1.0","type":"link"}