{"product_id":"what-great-brands-do-the-seven-brand-building-principles-that-separate-the-best-from-the-rest-hardcover","title":"What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [HARDCOVER]","description":"\u003cb data-mce-fragment=\"1\"\u003eDiscover proven strategies for building powerful, world-class brands\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat Great Brands Do\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eteaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReveals the seven key principles that the world's best brands consistently implement\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProvides tools and strategies that organizations can start using right away\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eWhat Great Brands Do\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis an essential blueprint for launching any brand to meteoric heights.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882641326337,"sku":"2FE3NI8XU-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/WhatGreatBrandsD.jpg?v=1627244424","url":"https:\/\/bestofusedbooks.com\/products\/what-great-brands-do-the-seven-brand-building-principles-that-separate-the-best-from-the-rest-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}