{"product_id":"users-not-customers-who-really-determines-the-success-of-your-business","title":"Users Not Customers: Who Really Determines the Success of Your Business (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eBoardroom conversations are adapting to a New and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBlockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the New economic order coming. Usedgle, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive?\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eShapiro has studied what the businesses succeeding today have in common, and in \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eUsers, Not Customers\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, he teaches us to recognise that it's not just customers who interact with the digital version of our organisations.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eeverything\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eelse, including their paying customers.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276398326017,"sku":"2PQV4ZH1D-Used","price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/71aC.jpg?v=1687350201","url":"https:\/\/bestofusedbooks.com\/products\/users-not-customers-who-really-determines-the-success-of-your-business","provider":"Best Of Used Books","version":"1.0","type":"link"}