{"product_id":"united-we-brand-how-to-create-a-cohesive-brand-thats-seen-heard-and-remembered-hardcover","title":"United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered [Hardcover] (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eMost executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, \"fuzzy\" brand information into a concrete guidepost for making day-to-day branding decisions. Called the \"Brand Roadmap,\" this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276681310465,"sku":"2GQZHT60Y-Used","price":899.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/UnitedWeBran.jpg?v=1630395052","url":"https:\/\/bestofusedbooks.com\/products\/united-we-brand-how-to-create-a-cohesive-brand-thats-seen-heard-and-remembered-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}