{"product_id":"twitter-for-good","title":"Twitter for Good","description":"\u003cspan data-mce-fragment=\"1\"\u003eAs recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. • Introduction • Be a Force for Good • T (Target): Why Tweet? • W(Write): Why You Should Tweet like Kanye • E (Engage): Tools to Win • E (Explore): Finding Everybody, and Bringing Everybody to You • T (Track): Making Sure You've Hit Your Mark • Applying the T.W.E.E.T. Framework • Conclusion\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":41996691996929,"sku":"2MV4AQADD-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/ClaireDiaz-Ortiz_Author_BizStone.jpg?v=1636113807","url":"https:\/\/bestofusedbooks.com\/products\/twitter-for-good","provider":"Best Of Used Books","version":"1.0","type":"link"}