{"product_id":"trout-on-strategy","title":"Trout on strategy (rare books)","description":"\u003cp data-mce-fragment=\"1\"\u003eWith his 1981 classic,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePositioning\u003c\/i\u003e, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eTrout on Strategy\u003c\/i\u003e:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIs an ideal introduction to the thinking of one of the century's most influential marketing innovators\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExplores Trout's major themes, including survival, perception, differentiation, and more\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eConnects the dots in his major works and makes his ideas relevant to the biggest issues facing business today\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882378625281,"sku":"2NY5P5WJL-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/JT.jpg?v=1640348601","url":"https:\/\/bestofusedbooks.com\/products\/trout-on-strategy","provider":"Best Of Used Books","version":"1.0","type":"link"}