{"product_id":"toyota-under-fire","title":"Toyota Under Fire [RARE BOOKS]","description":"\u003cspan data-mce-fragment=\"1\"\u003eToyota Under Fire: Lessons for Turning Crisis into Opportunity Book Description Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large:Crisis response must start by building a strong culture long before the crisis hits.Culture matters far more than decisions made by top executives.Investing in people, even in the depths of a recession, is the surest path to long-term profitability.Because it had founded its culture on such principles, Toyota didnt need to amass an army of public relations, marketing, and legal experts to put out the fire; instead, it redoubled efforts to live up to its founding tenet, going back to basics. Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44348338635009,"sku":"2W1RSKF0H-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/51lQq-qgzsL._SY425.jpg?v=1705131073","url":"https:\/\/bestofusedbooks.com\/products\/toyota-under-fire","provider":"Best Of Used Books","version":"1.0","type":"link"}