{"product_id":"the-sales-advantage-rare-books","title":"The Sales Advantage [RARE BOOKS]","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe two crucial questions most often asked by salespeople are: \"How can I close more sales?\" and \"What can I do to reduce objections?\" The answer to both questions is the same: You learn to sell from a buyer's point of view.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGlobal markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying\/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Sales Advantage\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-quote\" data-mce-fragment=\"1\"\u003e• How to find prospects from both existing and new accounts\u003cbr data-mce-fragment=\"1\"\u003e• The importance of doing research before approaching potential customers\u003cbr data-mce-fragment=\"1\"\u003e• How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)\u003cbr data-mce-fragment=\"1\"\u003e• How to reach the decision makers\u003cbr data-mce-fragment=\"1\"\u003e• How to sell beyond questions of price\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Sales Advantage\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44270348140801,"sku":"2UQ6VFI81-Used","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/jdfg.jpg?v=1696076589","url":"https:\/\/bestofusedbooks.com\/products\/the-sales-advantage-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}