{"product_id":"the-origin-of-brands","title":"The Origin of Brands","description":"\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"mcr8uy-7j9jsi-w1940f-8bfl06\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0060570156\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\u003cspan\u003eLay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-csa-c-id=\"pxv52f-8q10lb-l93tb0-cv9n96\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0060570156\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-feature-name=\"globalStoreInfoBullets\" class=\"celwidget\" id=\"globalStoreInfoBullets_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"buyingOptionNostosBadge_feature_div\" data-csa-c-id=\"vmtctd-nrtogl-1slq66-dehuiu\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0060570156\" data-csa-c-slot-id=\"buyingOptionNostosBadge_feature_div\" data-csa-c-content-id=\"buyingOptionNostosBadge\" data-csa-c-type=\"widget\" data-feature-name=\"buyingOptionNostosBadge\" class=\"celwidget\" id=\"buyingOptionNostosBadge_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"tellAmazon_feature_div\" data-csa-c-id=\"j7dc0p-2j1e0h-o3mov5-bg51jo\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0060570156\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-type=\"widget\" data-feature-name=\"tellAmazon\" class=\"celwidget\" id=\"tellAmazon_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"tell-amazon-desktop_DetailPage_1\" data-csa-c-id=\"b7n61b-z8mm0z-rhs414-rsuh9t\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-type=\"widget\" data-csa-c-slot-id=\"DsUnknown-2\" data-csa-c-content-id=\"DsUnknown\" data-csa-op-log-render=\"\" class=\"celwidget c-f\" cel_widget_id=\"tell-amazon-desktop_DetailPage_1\"\u003e\n\u003cdiv data-mix-claimed=\"true\" data-acp-tracking=\"{}\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_1\" id=\"CardInstanceaC3pi-NxPqpgVGWa6X6y3g\"\u003e\n\u003cdiv class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\" data-logged-in=\"false\" data-marketplace=\"A21TJRUUN4KGV\" data-asin=\"0060570156\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44594749604097,"sku":"2WTCKUSQP-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/ries_0a5883e9-df7a-4c66-bb01-fc12534700d1.jpg?v=1709711879","url":"https:\/\/bestofusedbooks.com\/products\/the-origin-of-brands","provider":"Best Of Used Books","version":"1.0","type":"link"}