{"product_id":"the-new-positioning","title":"The new positioning","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44356643258625,"sku":"2W2CQMY9T-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/position.jpg?v=1705385758","url":"https:\/\/bestofusedbooks.com\/products\/the-new-positioning","provider":"Best Of Used Books","version":"1.0","type":"link"}