{"product_id":"the-marketing-imagination","title":"The Marketing Imagination (RARE BOOKS)","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"0029190908\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"2p6c01-jfoz6c-lznh8f-n9zpze\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eSince its publication in 1983, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Marketing Imagination\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e has been widely praised as the classic, all-inclusive \"Levitt on Marketing.\" Now Theodore Levitt -- renowned as the Harvard Business School's \"guru of marketing\" -- has Newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay \"Marketing Myopia,\" and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this New edition of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Marketing Imagination\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"globalStoreInfoBullets_feature_div\" class=\"celwidget\" data-feature-name=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-asin=\"0029190908\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"rtcg0g-a0676i-8hd41p-ctjnq0\" data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"edpIngress_feature_div\" class=\"celwidget\" data-feature-name=\"edpIngress\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"edpIngress\" data-csa-c-slot-id=\"edpIngress_feature_div\" data-csa-c-asin=\"0029190908\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"liol53-99tojr-7pbai8-fkl0jp\" data-cel-widget=\"edpIngress_feature_div\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"richProductInformation_feature_div\" class=\"celwidget\" data-feature-name=\"richProductInformation\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-asin=\"0029190908\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"lquofa-6gko5b-x4qo2m-6rmjg2\" data-cel-widget=\"richProductInformation_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"rich_product_information\" class=\"a-section a-spacing-none celwidget\" data-csa-c-id=\"pb1qaw-k9qfvx-ltabt4-j8bekl\" data-cel-widget=\"rich_product_information\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44273449926913,"sku":"2SNQEXUYP-Used","price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MarketingImagination.jpg?v=1666680676","url":"https:\/\/bestofusedbooks.com\/products\/the-marketing-imagination","provider":"Best Of Used Books","version":"1.0","type":"link"}