{"product_id":"the-behavior-gap-hardcover-rare-books","title":"The Behavior Gap [Hardcover] [Rare books]","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational.\"\u003cbr data-mce-fragment=\"1\"\u003e-From The Behavior Gap\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhy do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-\"the behavior gap.\" Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRichards's way with words and images has attracted a loyal following to his blog posts for \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe New York Times\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHe'll help you to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e   • Avoid the tendency to buy high and sell low;\u003cbr data-mce-fragment=\"1\"\u003e   • Avoid the pitfalls of generic financial advice;\u003cbr data-mce-fragment=\"1\"\u003e   • Invest all of your assets-time and energy as well as savings-more wisely;\u003cbr data-mce-fragment=\"1\"\u003e   • Quit spending money and time on things that don't matter;\u003cbr data-mce-fragment=\"1\"\u003e   • Identify your real financial goals;\u003cbr data-mce-fragment=\"1\"\u003e   • Start meaningful conversations about money;\u003cbr data-mce-fragment=\"1\"\u003e   • Simplify your financial life;\u003cbr data-mce-fragment=\"1\"\u003e   • Stop losing money!\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt's never too late to make a fresh financial start. As Richards writes: \"We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough.\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44345085460737,"sku":"2W1JZ1RLT-Used","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/gap.jpg?v=1705064627","url":"https:\/\/bestofusedbooks.com\/products\/the-behavior-gap-hardcover-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}